Administrative Assistant/ Communications Director
Improve to Make Better LLC
Crisis Communications Policy
What to do when the Media or a reporter visits or calls:
Always be Polite and courteous.
Never say “No Comment,” and gather information.
Say, “It is very important that I speak to you.”
Ask, “What Specifically are you interested in?”
“Who else are you interviewing for the story?”
“What is your deadline?”
Call Or email Information to Communications Director who will draft a public statement regarding the incident/issues and will follow up with the news media.
Monica F Ford
Fax : 612-460-9083
Build Trust and Credibility
Express empathy and caring
Competence and expertise
Honesty and openness
Commitment and dedication
Don’t over assure.
Express wishes ( “I wish I had Answers.”)
Explain the process in place to find answers.
Acknowledge people’s fear
Give People Things to do.
Ask more of People ( share risk)
Ask a Spokesperson
Know your companies Policies and Procedures
Stay within the scope of responsibilities
Tell the truth be transparent
Embody your company’s identity.